Private Sector Development, Southwest Serbia

Location: Europe and Central Asia | Serbia

Sector: Private Sector and Enterprise Development, Tourism and Hospitality

Dates: Starts 01/04/2009 | Completion 01/12/2012

Partners: Swiss Agency for Development and Cooperation (SDC), The Springfield Centre for Business in Development

The project aims at improving employment and income opportunities in the Zlatibor region of Southwest Serbia by stimulating and facilitating systemic change in key sectors that leads to economic growth and improved access to markets and services. In doing so, the project uses a market development approach („Making Markets Work for the Poor” or „M4P”) as its project rationale, focussing on sustainable change in supporting functions and rules that constitute the wider system around markets. Three sectors are being targetted: tourism, fruits and dairy/meat – all three of which play a significant role as generator of income and employment in the region.

The project is in its inception phase in which market analysis will be conducted to generate an understanding of the root causes that prevent a more inclusive growth in the three sectors. Based on this understanding, the M4P approach will then be used as guidance to facilitate systemic change such as improving access to business services, enhancing value-added production, facilitating cooperation amongst businesses or public-private dialogue.

The project is being implemented by Regional Development Agency Zlatibor, with support from The Springfield Centre, and is funded by SDC.

Contact detailsRužica DabicE:

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